Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).
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Future Beyond Brands – Kevin Roberts
Fads attract love, but without respect this love is just a passing infatuation. The only thing I solidly disagreed with was ” When everybody tries to beat differentiation in the same way, nobody gets anywhere. They are simply staying in the game. Using the Lovemark elements of Futuree, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
The Future Beyond Brands Cover of the first edition. They have that sustaining ability to tap into our dreams and aspirations. He says now it’s time for “lovemarks,” which are products that connect to the consumer in deep emotional ways, which in my view is emotional manipulation. Jun 27, Nabeela rated lovemafks really love,arks it Shelves: People have to love, truly love the experience you offer.
It makes them uncomfortable. Those consumers, who were loyal beyond reason, are called Inspirational Consumers. I have to admit the I didn’t get very far in this book before giving up.
Lovemarks: the future beyond brands (Expanded Edition) | powerHouse Books
This is where curiosity counts. They all research the same stuff using the same processes and–not surprisingly–get the same numbers. I think if marketers adopted the lovemarking strategy the world would be a better place with happier consumers. Remember the billboard that simply said: Nrands the other hand, who can argue against love? Jul 29, Evelyn rated it it was ok. Our big questions have to be: A great read from st “Human attention has become our principal currency.
And putting this right brings us straight into the arms of Love and Lovemarks.
It is the intensity and rush that accompanies only the strongest emotions. What a great discussion on concepts for engaging your audience and creating brands excuse me, lovemarks that last.
This reflects the power shift to customers. I believe that we must stop racing after every new possibility on the media map. I see Lovemarks wrapped in great stories and great metaphors.
My contention is that what should not change is whatever we do that connects most powerfully with people. Jan 24, Kandise rated it really liked it Shelves: You make it when loyal users, heavy users, use your product all the time. Lovemarks is definitely a great strategy for marketers to reach their consumer. I skimmed the remainder of the book and decided it wasn’t really worth my time.
Future Beyond Brands
Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me. We need to know what people feel.
May 05, Cecily Robertson rated it really liked it. Jun 04, Chelsea rated it really liked it.
This review has been hidden because it contains spoilers.