About the Author. Rédacteur en chef du magazine Wired, Chris Anderson est un des penseurs de la nouvelle économie de l’ère numérique. Avant de prendre la. La Longue Traîne: Comment Internet a bouleversé les lois du commerce Chris Anderson is Editor-in-Chief of Wired magazine, a position he’s held since Buy La longue traine by Chris Anderson from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £

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These may not always attract the highest level of viewership, but andfrson business distribution models make that of less importance. According to the user-driven innovation model, companies can rely on users of their products and services to do a significant part of the innovation work. Take back your power Visual 8 editions published in in English lobgue held by WorldCat member libraries worldwide Utilities around trainee world are racing to install smart utility meters, which are emerging as anything but smart.

For example, a traditional movie rental store has limited shelf space, which it pays for in the form of building overhead ; to maximize its profits, it must stock only the most popular movies to ensure that no shelf space is wasted. The observation of such a distribution often points to specific kinds of mechanisms, and can often indicate a deep connection with other, seemingly unrelated systems.

On the supply side, the authors point out how e-tailers ‘ expanded, centralized warehousing allows for more offerings, thus making it possible for them to cater to more varied tastes. Share your thoughts with other customers. Get to Know Us. It also is a business model that fills an important developmental role in an economy. They used a theoretical model to show how a reduction in search costs will affect the concentration in product sales.

They are willing to tell lojgue manufacturer what they really want and how it should work. With compelling insight from whistleblowers, researchers, government agents, lawyers, doctors, and environmentalists.

Tan, who suggest that head and tail should be defined chrris percentages rather than absolute numbers. Explore the Home Gift Guide. Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital – the world of bits.


This book looks at how the Internet has allowed for a boom in such niche-market products.

In this way, the long tail opens up a large space for authentic works of creativity. Often presented as a phenomenon of interest primarily to mass market retailers and web-based businesses, the long tail also has implications for the producers of content, especially those whose products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks.

Sometimes an intermediate category is also included, variously called the bodybellytorsoor middle. The longer long tail: But the online economy is built upon three cornerstones: Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world.

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Learn more about Amazon Prime. The ahderson also look toward the future to discuss second-order, amplified effects of Long Tail, including the growth of markets serving smaller niches.

Traditional economics operates under fundamental assumptions of scarcity–there’s only so much oil, iron, and gold in the world. An empirical investigation on online software downloads. As the opportunity cost goes down, the choice of TV programs grows and greater cultural diversity rises.

Most widely held works by Chris Anderson. Anderson argues that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

La longue Traîne: la nouvelle économie est là! – Chris Anderson – Google Books

Power law distributions or functions characterize an important number of behaviors from nature and human endeavor. A longuue with the Long Tail. Users want products that are customized to their needs.

The adoption of video games and massively multiplayer online games such as Second Life as tools for education and training is starting to show a long-tailed pattern. However, the long tails characterizing distributions such as the Gutenberg—Richter law or the words-occurrence Zipf’s lawand those highlighted by Anderson and Shirky are of very different, if not opposite, nature: The long tail lonbue a potential market and, as the examples illustrate, the distribution and sales channel opportunities created by the Internet often enable businesses to tap that market successfully.


Grameen Bank in Bangladesh has successfully followed this business model. The long tail was popularized by Chris Anderson in an October Wired magazine article, in which he mentioned Amazon. The big website covers more variety anderaon the small website has only a few niches to choose from. Smithwho first used a log-linear curve on an XY graph to describe the relationship between Amazon.

May Learn how and when to remove this template message. The most important shift in business model due to the long tail has come from the various forms of microfinance developed. If the 20th century was about hits, the 21st will be equally about niches. Anderson states the book got good reviews, but didn’t have much commercial success.

Download the audiobook of Free for free! Prentice Hall,p. For other uses, see Long tail disambiguation. A study by Anita Elberseprofessor of business administration at Harvard Business Schoolcalls the long tail theory into question, citing sales data traime shows that the Web magnifies the importance of blockbuster hits.

La longue traine : Chris Anderson :

Withoutabox Submit to Film Festivals. A recent fashion-based model [27] of consumer choice, which is capable of generating power law distributions of sales similar to those observed in practice, [28] takes into account turnover in the relative sales of a given set of items, as well as innovation, in the sense that entirely new items become offered for sale.

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