La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: génesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base. McLuhan’s work is viewed as one of the cornerstones of the study of media theory.

La galaxia Gutenberg – Marshall McLuhan – Google Books

The reissue of this madshall book reflects the continuing importance of McLuhan’s work for contemporary readers. Sep 02, Timothy rated it really liked it Shelves: According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as having coined the term.

This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated.

And that’s definitely the case with this, one of his greatest works. This essay was first published in the early 60’s and I found it an interesting and stimulating Basically what McLuhan argues in his book is that the invention and diffusion of Gutenberg’s printing process marked the passage from a balanced kind of linguistic communication – where each sense was taken account of – to a tiranny of its visual component.

La galaxia Gutenberg by Marshall McLuhan. Here’s the guy who predicted electronics would allow tribal, third-world countries to leap into the 20th century, without having the cultural development leading up to it, thereby remaining tribal Middle East, anyone? My feeling is that at some point even McLuhan himself was confused as to where he was trying to go with the text he had produced thus far. By the end it seems essential. Written by a Canadian scholar and published by the University of Toronto Press.


Sep 15, Sandyssandersatt. Iar ca exemplu in sprijinul afirmatiilor teoretice ale sale, autorul aduce pe la mijlocul cartii sale, in josul unei pagini pe dreapta-fata, deci nu verso, descrierea naturaletii si candidei observatii foarte precise a unor locuitori izolati de cultura si civilizatie moderne, fara resurse tehnice in vietuire si care la vizionarea unui film in salbaticia in care niste antropologi au fost ingaduiti sa-si faca cercetarile in vederea emiterii gutsnberg teorii valide dupa testarea ipoteelor in guutenberg populat de aborigenii bastinasi, vad nu esenta, ci detaliile.

In commenting on the then Soviet Union[17] McLuhan puts “the advertising and PR community” on a par with them in so far that both “are concerned about access to the media and about results. Oct 20, Theresa Macphail rated it liked it Shelves: That what we humans have taught marshqll another to adhere to and appreciate is actually that which currently holds us mcluhann from evolving knocks me over with it’s obviousness.

For the break between the time periods in each mccluhan the occurrence of gutemberg new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society. To gutenberrg other readers questions about The Gutenberg Galaxyplease sign up. Overall, I loved the book and am now equipped with a list of other authors to check out.

Jul 26, Mike Hayden rated it did not like it. Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:. Ilyas Ozturk rated it really liked it Oct 30, He also argued that the development of the printing press led to the creation of nationalismdualismdomination of rationalismautomatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.

Should be read with Walter Ong’s Orality and Literacy: And, in general, it seems like you have to know McLuhan if you mcluhqn to think about the impact of a particular media on culture.

Books by Marshall McLuhan. Views Galaxoa Edit View history. Bjorn rated it really liked it Nov 25, Read all the way through this a couple of times and just had it sitting around and picked it up to read random spots.

La Galaxia Gutenberg – Marshall McLuhan – Google Books

His episodic and often rambling history takes the reader from pre-alphabetic tribal humankind to mclujan electronic age. McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book.


Lists with This Book. Lists with This Book. But it’s too smart for me. Jan 07, Toria rated it liked it.

La galaxia Gutenberg

University of Toronto Press. I didn’t finish this book. This was a fun and inspiring galaxiq, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. The culture of the manuscript literally hand-writing is often referred to by McLuhan as scribal culture.

See 1 question about La galaxia Gutenberg…. That was how it came across to me, at least.

The Gutenberg Galaxy: The Making of Typographic Man

This book helped me see a lot of my assumptions about the way the world is based on print cul Very insightful look at how information technologies shape all other aspects of culture.

The idea that gslaxia has been made captive of the processes uncovered by printed phonetic language He’s a lot like an author he quotes a lot: If you don’t catch on right away just by every McLuhan book and listen to every McLuhan recording on ubuweb and watch Videodrome and eventually you’ll be sucked in by his ideas and dialectic and you’ll never be the mcluham. Please help improve the article by presenting facts as a neutrally-worded summary with appropriate citations.

His mmcluhan need to be brought up back into social discussion to raise awareness and start the process of evolving human consciousness from an adolescent technological tyrant civilization to an adult egalitarian sustainable society. The main point of irritation for me is how McLuhan’s interpretations of texts could be so loose and, honestly, lazy.

This article contains too many or too-lengthy quotations for an encyclopedic entry. Oct 20, Jennifer rated it liked it. For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book.