ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative. Product details Share e-chupal page: Jump to Main Navigation. How innovation really works Business Today.

ITC holds out mall hope for villagers The Telegraph. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.

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ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around indis world on a sustainable basis. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.


Go sicial advanced search. The Golden Peacock Innovation Award ITC plans farm demo plots Business Standard. ITC to set up a ihdia complex at Ujjain Business-standard. Ground reality Business Standard. Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre, for educators

ITC e-choupal on awards shortlist Business-standard. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

Cigarettes and Virtual Cathedrals The Economist.

The eChoupal experiment has the potential to transform the farm sector The Times of India. Please visit our sites: From toothpaste to tractors, this rural mall has it all Outlook. Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

My account New to The Case Centre? Worth a hill of soyabeans The Economist. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy.

ITC is the first Indian company and the second in the world to win this prestigious award. The aggregation of the demand for farm inputs from individual farmers gives e-choipal access to high quality inputs from established and reputed manufacturers at fair prices. Empower the poor for growth Hindustan Times.


Lintas Media arm, e-choupal join to e-cboupal Bharat Barometer blonnet. You can change your cookie settings at any time but parts of our site will not function correctly without them. Access this item You must be logged in to view this material. All fields Reference no. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

Ali Farhoomand ; Shilpi Banerjee. The e-Choupal model e-choupall been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

They see the ‘e-Choupal’ as the new age cooperative for all practical socixl. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

Expand all Collapse all. On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure.

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