Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, The e-Choupal is a unique web-based initiative of ITC Limited, offering farmers required information, products, and services they need.

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In its next phase — the ITC e-Choupal 4. Select Year It can instill the necessary spirit of education among the young minds and inspire them to pursue education itx the benefit of their life. HBR Case Study 2.

Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. Even so, the economy depends to a large degree on the rural sector to stimulate demand.

Over 19, youth have so far benefited from vocational and modern skills training, while over 4,00, students have been covered through Supplementary Learning Centres and Anganwadis. Farmers can get real-time information despite their physical distance from the mandis.

Additionally e-choupal supports best farming practices and methods among the farmers by training each farmer to use the internet facilities in their search for finding the best price available for their produce apart from mandis, they were also taught to use a site dedicated especially for the farmers www.

The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers.

The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. It can increase knowledge and also greatly increase their appreciativeness of the computer.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price. There were a number of other challenges in the form lack of a proper system of infrastructure in place for establishing network of e-choupal among the villages. Yet it is besieged by myriad challenges. To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.


While the farmers benefit through enhanced farm productivity and higher irc gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

And his captive market?

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

ITC plans farm demo plots Business Standard. Each e-choupal, manned by a trained villager designated the “sanchalak”, covers around five villages.

ITC plans to coverha of chiupal private wasteland with green cover in a decade. Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India. Agricultural marketing in India E-commerce in India. Its services today reach out to over 4 million farmers growing a range of crops – Soybean, Wheat, Rice, Maize, Coffee, Marine Products and Fruits – in over villages through kiosks across 10 states. Jump to Main Navigation. Articles with topics of unclear notability from June All articles with topics of unclear notability Company articles with topics choupl unclear notability Wikipedia articles in need of updating from August All Wikipedia articles in need of updating Articles with multiple maintenance issues.

Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques. chuopal

ITC ABD :: e-Choupal

Press Report Back to Press Reports. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from ittc challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

ITC has set up over 6, water harvesting structures to date. Website optimised for IE 7. The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal. E-choupals are much more than internet kiosks.

The topic of this article may not meet Wikipedia’s notability guidelines for companies and organizations. Fhoupal resources and choice of the farmers have been widened and they have been exposed to banking and other facilities through the e- choupal network. Please visit our sites: Of course, it also provides a comprehensive package of support and extension services to farmers – from loans to marketing.


This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. Expand all Collapse all The Big Picture Chupal Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. From Wikipedia, the free encyclopedia. The intervention has till date created sustainable livelihoods for over 44, rural women. The supply of saplings. Please help improve it or discuss these issues on the talk page. Under the programme, Cattle Development Centres CDC have been established till date, covering more than 10, villages and resulting in over 15 lakh artificial inseminations.

Next month, the juggernaut will roll quietly into Maharashtra, capturing around villages. ITC aims to spend around Rs 1, crore on its rural initiatives in this decade. The programme is a degree intervention that enables comprehensive development of the rural ecosystem through information dissemination, providing access to quality inputs and market prices, generating supplementary incomes and augmenting natural resources.

The Model in Action: The warehouse hub is managed by the same traditional middle-men, now called samyojaks, but with no exploitative power due to the reorganisation.

This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.