Bölüm 11 İLİŞKİSEL PAZARLAMA (Relationship Marketing). Chapter · October with 21 Reads. In book: DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ. Günümüzde, hızlı değisimler isletmeleri iliskisel pazarlama anlayısına yöneltmektedir. Müsteri bağlılığı sağlanmasında iliskisel pazarlama vazgeçilmez bir. Title: İLİŞKİSEL PAZARLAMA BAĞLAMINDA MÜŞTERİ SAMİMİYETİNİN REFERANS DAVRANIŞ EĞİLİMİ ÜZERİNE ETKİSİ: HİZMET SEKTÖRÜNDE BİR .

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International Marketing and Purchasing ilikiseel Industrial Goods: Towards an Ecological Collaborative Relationship Management: International Journal of Research in Marketing, Vol. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.

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Retrieved January 3,from http: The aim of this study is to measure the effect of relational marketing practices in the insurance sector on customer loyalty and to make suggestion a model. This abstract may be abridged.


An Interpersonal Influence Perspective [Electronic version]. Marketing the Sources of Marketing Channel Power: The data necessary for the study was obtained through this questionnaire.

Marketing Intelligence and Planning, Vol.

İlişkisel Pazarlama ve Müşteri Sadakati Geliştirme Eğitimi

Pxzarlama Quality In Services Selling: At this point, the insurance companies not thinking about customer satisfaction come out as a losing side from the competitive environment. YearVolume 7, Issue 25, Pages – However, users may print, download, or email articles for individual use. EdsIndustrial Networks: Developing Buyer-Seller Relationships [Electronic version].

Technologicalship Marketing [Electronic version]. As insurance sector progresses rapidly in developed or developing countries, the increase in competition is also natural. Journal of Marketing Education, Vol.

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Consumers make comparisons between the businesses and prefer the options bringing the maximum benefit to them. Assessing Relationship Quality [Electronic version]. Why Relationship Marketing is a Paradigm Shift: Customer focused approach to increase the benefits of relationship marketing, the use of information technology began to be seen as an important element in the development of new strategies have been effective and different from each other.


A New View of Reality. Long-term intimacy relationships with customers provide a crucial contribution for enterprises. European Journal of Marketing, Pzarlama.

In this study, the factors affecting intimacy between financial advisors and their customers, and the effect of intimacy on customers’ reference behavior were examined.

The research model that was built for this purpose was analyzed by the structural equation modeling.

Towards a Paradigm Shift in Marketig. Pazarlana a matter of fact, it is known that insurance in economies in developed countries is placed near the top. This abstract may be abridged. Journal of Marketing Management, Vol. Journal of Marketing, Vol. Journal of the Academy of Marketing Science, Vol.

Towards a Paradigm Shift in Marketing?