ETOP-Environment threat and opportunity profile – It is a technique to structure the The strategic managers must keep focus on the following dimensions-. ETOP analysis (environmental threat and opportunity profile) is the Understanding of management strategy or organization policy and. Etop in strategic management pdfEtop in strategic management pdf Etop in strategic management pdf.

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Managing image mamagement an organization is most important in the external environment. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments.

Environmental Threat and Opportunity Profile (ЕТОР)

A company that bungles or ignores its image is likely managemeny encounter a variety of problems. You must be logged in to post a comment. Efforts should be taken to make assessments more objective wherever possible.

When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology strateegic may displace one of the key products but also provides an opportunity for new product development. What is a business integration strategy? The Champa flower November 7, Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand.

Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other. Growing affluence among urban consumers; Exports potential high. Each of the major factors pertaining to a particular sector of environment may be divided into sub-sectors and their effects studied.

Environmental Science, Engineering and Management. A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement. Data should be collected from good sources otherwise the entire process of environmental scanning strategjc go waste. The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories to interpret them as opportunities and threats.


Wishing you good luck and best wishes to your sincere endeavours. As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment.

It results in a quantity of information related to forces in the environment. Corporate image, strateyic reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders.

Environmental threat and opportunity profile | business management strategy

Customer preference for motorbike, which managrment fashionable, easy to ride and durable. Changes in philosophy and leadership style are under the control of the manager.

Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. The preparation of an ETOP provides a clear picture for organization to formulate strategies to take advantage of the opportunities and counter the threats in its environment.

ETOP Analysis

The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to opportunities and threats posed by manatement environment is also a necessary part managemrnt study.

Narendra Modi government is planning to set up several power plants. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it. The optimum level of flexibility should be maintained. The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India.

Sometimes very micro and neglected issues mar the strategy. Use decision cycle for precision November 10, India is weak in it. This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment. However, they are facing tough competition in oil exploration and production from private players like Reliance, Essar, Adani, etc.


Unlike the external environment of a business, the internal environment can be controlled. Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities. It can also take advantage of the high exports potential that already exists. A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors.

Technological up gradation of industry in progress. However, managing the strengths of internal operations is the key to business success.

Though some elements affect the organization as a whole, others affect only the management. Some opportunities can be foreseen, such as being able to expand a franchise into a new city.

Log into your account. Regards Vinay Kumar Sharma. While it plans to set up thermal power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news. Examples of external threats include new and existing regulations, new and existing competitors, new technologies that may make products or services obsolete, unstable political ij legal systems in foreign markets and economic downturns.

It is important to recognize potential opportunities and threats outside company operations.