Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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By providing information on weather and scientific farming methods, and the supply of high quality sutdy inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Detailing the e-Choupal Initiative. It is not intended to illustrate either effective or ineffective handling of a management situation. Circular Economy Concept Infographic.

There are direct advantages for ITC too. What makes it even smarter? Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. This case study was compiled from published sources, and is intended to be used as a basis for class sttudy. Publications Case Studies News. This exercise, carried out under the name ‘e-choupal’was essentially an effort to build a strong supply chain network e-cchoupal sourcing of agricultural products.

Includes an advisory and knowledge exchange function czse help farmer’s manage risks. The circular economy gives purpose to the digital transformation. For delivery in electronic format: How do we know when we achieve our goals? Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled.

E-Choupal stufy includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity. To accelerate a transition to a circular economy the support of policy makers and educational institutions, in addition to resource prices, is paramount.


The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas.

They also handle the physical transportation of the goods and earn a commission on it. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding ITC’s future plans to make optimum use of the network. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

Balbo Group Regenerative agriculture at scale. Trading is supported with farm inputs and outputs available to purchase. Nor is it a primary information source. Pricing information positions farmers to exploit trends and time their sales to get the best price. By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers.

See related case studies. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

Case Studies – ITC eChoupal

Its International Business Division was created in for trading in agricultural commodities. Increased profits all round Farmers are already e-choupsl the benefits from using e-Choupal.

Circular economy Our story Our work Resources News. This can be exchanged for other ITC products.

Case Studies

How do we know it is effective? ITC gains as intermediaries are removed, and transportation costs decrease. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Chat with us Please leave your feedback.


Indian, FMCG, company, ITC, information technology, agricultural commodities, export business, 21st century, e-choupal, supply chain network, agricultural products, rural areas. The e-Choupals are sgudy by a sanchalak operatorwho also doubles up as an ITC salesman. Access points are located in physical stores allowing agricultural inputs and technology to be traded.

Farmers are already reporting the benefits from using e-Choupal. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

The go-to online location for news and insight on the circular economy and related subjects. The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Initiatives like e-Choupal will be vital to develop a circular economy in India.

Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies. The online festival of ideas that asks: Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips.

What if we could redesign everything?

Partners The Team Mission Milestones. Taking E-Business to Farmers. ITSY click on the button below, and select the case from the caes of available cases: