6 Jean Jacques Rousseau, Toplum Sözleşmesi ya da Siyasi Hukuk İlkeleri, çev. .. garan- tisi olduğunu görmekte ve “yükselen burjuvazinin” ve “toplumsal eşitsizliğin” 52 Cemal Bali Akal, Modern Düşüncenin Doğuşu: İspanyol Altın Çağı, güvenlik dışılaştırma, pazarlama ve ekonomik güvenlik; piyasa hiyerarşisinin. LOJ , PRINCIPLES OF MARKETING, COMPULSORY, 3, 0, 0, 4 Cemal Yükselen, Pazarlama-Ilkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara. Classified ads of new Marketing books and Information & Reference Books books are on with cheap prices Dr. Cemal YÜKSELEN (Kargo Dahil) # Pazarlama İlkeler ve Yönetim- Zafer Erdoğan # .
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Contact Details for the Lecturer s suhal.
COURSE UNIT TITLE
Offered By Logistics Programme. Language of Instruction Turkish.
Defining; marketing research, marketing information systems, marketing communications. Course Policies and Rules To be announced. Defining the research process by marketing communication research models. To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.
Understanding the importance of research, marketing research and marketing communication research. Prerequisites and Co-requisites None. Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages.
Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research. Explaining the research process by marketing communication research models.
Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Giresun University Lifelong Learning Programme
Explaining the terms; data, information, primary and secondary sources. Explaining the importance of defining the data correctly in the research process. Explaining the concept of research and defining its importance in the field of marketing communications. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.
Lectures and presentation of student assignments.
Defining the method of interview in marketing communication research. Understanding and being able to use the models and processes of marketing communication research. Understanding and being able pazaarlama use qualitative and quantitative research, positivism and post-positivism. Assessment Criteria To be announced. Office Hours To be announced. The course consists of the following topics: Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Yjselen the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications cemql Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Work Placement s None. Offered to Logistics Programme. Transfering the use of data, information and knowledge in research. Mode of Delivery Face -to- Face. Recomended Optional Programme Components None. Introduction to marketing communication research methods and teach the students how these will be used in the business world. Term or Year Learning Activities.