Mantras From the Mind 1- To build a big brand, adopt a short brand name 2- Don ‘t let zazzy research replace common sense. Use benefit. 24 Brand Mantras Upbhoktaon ke Dilo-Dimag me Sthan Bnayen [Jagdeep Kapoor] on *FREE* shipping on qualifying offers. , It presents 24 action-oriented mantras which can help to launch. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored.
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Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or when you reboot your computer. If you are a seller for this product, would you like to suggest updates through seller support? Want to Read saving…. Utkarsh Karkare rated it really liked it Apr 22, The book focuses on building brands by appealing to both the minds and hearts of consumers Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several best-sellers including 18 Brand Astras and 9 Brand Shaastras.
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The book covers all the important elements of the marketing mix including segmentation, positioning, advertising, promotion, sales distribution, product portfolio design, pricing and customer service. The book focuses on building brands by appealing to both the minds and hearts of consumers. Goodreads helps you keep track of books you want to read. Visit our Help Pages.
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Mihir Naik marked it as to-read Jan 10, Paperbackpages. Share your thoughts with other customers.
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Culled from the author’s vast experience as a marketing professional, the mantras are formulated to provide satisfaction to the consumer as also to create wealth for the marketeer.
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Customers who viewed this item also viewed. Nilesh marked it as to-read Jul 24, Thanks for telling us about the problem. Customers who bought this item also bought.
The writing level is high school age, examples given are anecdotal, with no real data to back bbrand the assertions made.
It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands. Sanket marked it as to-read Mar 13, Here’s how terms and conditions apply.
Twenty Four Brand Mantras
Maybe high school students would find the format interesting to consider, as part of more insightful reading on the topic. Show details Buy the selected items together This item: Email address subscribed successfully.
Disappointingly, the most positive manhras of this slim volume, is the front cover design, which lead me to take this book from the shelf. Be the first to review this item Amazon Bestsellers Rank: Varsha marked it as to-read Dec 09,